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Making Strides with Marketing Automation

Getting your marketing automation software investment signed off is just the first step to driving deeper customer intelligence and more meaningful customer relationships.
Recorded Oct 20 2016 48 mins
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Presented by
Tom Coppock Director, Solutions Consulting, Marketo & Liam Jacklin Partner, ABM, Consulting & Services, agent3
Presentation preview: Making Strides with Marketing Automation

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  • Making Strides with Marketing Automation Recorded: Oct 20 2016 48 mins
    Tom Coppock Director, Solutions Consulting, Marketo & Liam Jacklin Partner, ABM, Consulting & Services, agent3
    Getting your marketing automation software investment signed off is just the first step to driving deeper customer intelligence and more meaningful customer relationships.
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    Lorna Purcell, Marketo
    In today's competitive world, we all need a few extra tips to set our marketing efforts above the rest. Join us for this webinarr, Attract More Customers with Inbound and Outbound Marketing, and learn ready-to-implement best practices to help you optimise your inbound and outbound marketing efforts!

    Listen in as Marketo Expert, Lorna Purcell, give actionable tips on:
    SEO/PPC
    Social Marketing
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    And more!
  • The Essentials of Account Based Marketing (ABM) Recorded: Jul 28 2016 49 mins
    Melanie Gipp and Cathal Moran
    If earning targeted new business and retaining higher numbers is your game, then play to win with account-based marketing (ABM). watch Marketo experts discuss the Essentials of Account-Based Marketing and walk you through the strategy that scores by focusing on high-yield accounts.
  • Do you know the marketing metrics that matter? Recorded: Jul 13 2016 38 mins
    Peter Bell, Senior Director Product Marketing, Marketo EMEA
    Today’s marketing meetings are often full of people citing ratios, metrics and numbers. These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates, to cost per lead, to cost per click, to conversion rates, etc. There is now a serious risk of blinding people with science. All of this detail is useful and has its place, but a CMO needs to be able to communicate the ROI on their investments in a clear & simple way that is easy to track.
For marketers, by marketers
Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day

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  • Title: Making Strides with Marketing Automation
  • Live at: Oct 20 2016 9:00 am
  • Presented by: Tom Coppock Director, Solutions Consulting, Marketo & Liam Jacklin Partner, ABM, Consulting & Services, agent3
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