8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them

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Presented by

Lorna Purcell, Marketo

About this talk

Whether you've barely heard of account-based marketing (ABM) or you've been running targeted campaigns for years, there are a few potential mistakes you need to have on your radar. Join us as we discuss the top eight ABM mistakes – from account selection, to setting a strategy, to measurement – and how to avoid them.

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