Personalisation and Predictive: The Pillars of Account-Based Marketing

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Presented by

Ray Coppinger, Head of Marketing EMEA, Marketo

About this talk

Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel. Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to: * Complement your account-based marketing (ABM) strategy with personalisation * Generate more sales-ready leads by focusing on the accounts that matter * Leverage best practices from companies personalising their websites for prospects * Measure the impact of your personalised campaigns with an account-focus * Leverage predictive content to drive engagement with target accounts

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