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Transforming Content Marketing and Demand Generation in Financial Services

In this new era of information and connections, the relationship between buyers and sellers has changed forever.

Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
* How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
* Which content delivers the biggest impact across each stage of the customer experience
* How advanced machine learning and AI can help connect your content, to the right audience, at the right time
* How to more accurately attribute bookings and revenue growth ​to campaigns
Recorded Jun 13 2018 26 mins
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Presented by
Stuart West, VP of Sales, Financial Services at BrightTALK
Presentation preview: Transforming Content Marketing and Demand Generation in Financial Services

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    * How to more accurately attribute bookings and revenue growth ​to campaigns
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For marketers, by marketers
Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day

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  • Presented by: Stuart West, VP of Sales, Financial Services at BrightTALK
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