Marketo's Secrets to Scalable Demand Generation

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Presented by

Mike Madden, Director Demand Generation, Marketo

About this talk

Curious to see how the Marketo Demand Generation team uses Marketo to scale programs and grow revenue? Watch Mike Madden, Director of Demand Generation, as he breaks down the core marketing automation principles to building a demand generation machine that scales, performs across regions and drives more business! You'll learn: - How marketing automation streamlines processes to be less 'manual' - How to turn your website into an automated, revenue-generating machine - Ways that marketing automation dramatically increases team productivity and your ability to scale across regions

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Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day