How to Grow Marketing Impact, Not Impressions

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Presented by

Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo

About this talk

How to efficiently maximise real impact in a data-driven marketing world. All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has. In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.

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