Neuromarketing - How to be Remembered

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Presented by

Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo

About this talk

Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember? Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker. You will learn: - Strategies for transforming yourself and your marketing message into something worth noticing and remembering - How people pay attention, remember content, and ultimately act on it - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it

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