A Winning Demand Generation Strategy: Tactics to Optimize the Funnel Across the

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Presented by

Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo

About this talk

You'll learn: - How to select lead generation programs and evaluate successes - How to plan email and nurture programs to move prospects through each stage of the marketing funnel - Strategic tactics to create sales-ready leads
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