Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar

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Presented by

Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud

About this talk

Watch our webinar, Changing Channels: How the Right Cross-Channel Mix Makes Every Marketing Dollar Go Further. Featured speaker Mike Madden, Director of Commercial Demand Generation for Adobe Experience Cloud, discusses how to create a more proven, more personalized, and more profitable path to purchase. In this webinar, you will: Discover how to measure performance beyond engagement metrics, to understand if and how your campaigns are generating revenue Improve your coordination efforts across channels, so that your customers receive a cohesively branded and personalized experience that can accelerate their journey Find out how to choose the right mix of channels for your business, and how to create the right content for those channels that aligns with the customer’s stage in the buying process

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