Marketing Attribution: The Journey from Cost Center to Cash Cow

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Presented by

Andy Schneider

About this talk

Watch Adobe’s webinar, Marketing Attribution: The Journey from Cost Center to Cash Cow. Featured speaker Andy Schneider, Solutions Consultant at Adobe, discusses the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

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