Marketing Myth: Customers always want more personalisation

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Presented by

Ben Davis, Econsultancy | Scott Morrison FRSA, The Boom | Brian Green, Adobe | Peter Weinberg, The B2B Institute at LinkedIn

About this talk

Personalisation is fast becoming the standard when it comes to retail. Tailored and individualised everything, from marketing to website design, is on the rise, and brands say they’d love to invest more in it – but why? Does it actually achieve the results that businesses think it does? Is it worth spending the time and money to develop customer relationships in this way? Discover what happens when personalisation goes right – and very badly wrong. - The evolution of modern personalisation trends - What makes personalisation seem creepy rather than welcoming? - How to know when you’ve got the balance right Ben Davis, Editor of Econsultancy Guests: Scott Morrison FRSA, Founder of The Boom Brian Green, Head of Commercial, EMEA, Adobe Peter Weinberg, Global Lead, The B2B Institute at LinkedIn

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