Marketing Myth: Email is Dead

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Presented by

Joel Harrison, B2B Marketing | Chris Manns, Webeo | Gareth Case, Redstor | Peter Bell, Adobe

About this talk

With communication constantly changing, is email dying – or simply just evolving? Email is far from over and is still one of the best digital marketing tools we have but when was the last time you received a message from a brand that truly caused a reaction? As inboxes become fuller by the day, it’s more important than ever for your emails to make an impact. But how should you go about tackling this to generate results? - Why email is no longer a one size fits all approach - The importance of real-time data in writing emails that get results - How to use personalisation to maximum effect Host: Joel Harrison, Editor-in-Chief at B2B Marketing Guests: Chris Manns, CMO at Webeo Gareth Case, CMO at Redstor Peter Bell, Commercial Marketing Director EMEA at Adobe

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