It is easy to focus on price, discounts and free services. But when purchasing a product, consumers do more than simply seek the cheapest option. So, what really matters most: price or customer experience? The answer might surprise you.
Discover what makes customers tick when they’re just a click away from making a purchase, and what top businesses are doing now to improve the way they interact with shoppers beyond cost.
- How real businesses are creating positive customer experiences to generate loyalty
- The hidden factors outside of price that matter more
- Best practices, tips and examples from real brands
Jamie Brighton, Product & Industry Marketing EMEA at Adobe
Rory Sutherland, Vice Chairman at Ogilvy
Marie Uhart, senior international marketing manager at Boden
Hayley Meenan-Wilkin, Web Trading Management at Ocado.com
Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day…