Marketing Myth: Has the high street changed forever?

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Presented by

Andy Mulcahy, IMRG | Simon Hathaway, Outform | Peter Sheldon, Adobe Katy Hilditch, Nando's Grocery International Limited

About this talk

We’ve been hearing about “the death of the high street” for years – constantly in the press and unfortunately sometimes witnessed in real life. And the events of 2020 have continued to challenge and alter the world of brick and mortar retail. Is there still a place for physical stores or should retailers go 100% digital? - The real impact of COVID-19 on the high street - How local businesses can win big with bricks and mortar stores - What businesses should be doing to get both on and offline interaction right Host: Andy Mulcahy, Strategy & Insight at IMRG Guests: Simon Hathaway, Managing Director, EMEA at Outform Peter Sheldon, Senior Director Commerce Strategy, Adobe Katy Hilditch, Global Marketing Director at Nando's Grocery International Limited
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