How to Choose A Future-Proof CMS

Presented by

Eric Hoffman, VP of Eastbanc Technologies and Mark Peerdeman, Director of Product Management at Hippo CMS

About this talk

Modern content consumption is changing dramatically, driving a need for real-time content output and intelligent content repurposing and delivery. Does your content management system (CMS) deliver the necessary agility to help you keep pace with shifting customer, market and business needs? In this webinar with Eric Hoffman from Eastbanc Tech, you’ll learn: · Why high-value content alone isn’t enough to satisfy consumer demand · How a CMS can better serve different channels and how to optimize these · How a CMS can help you better understand your audience’s journey · How tomorrow’s content is changing – and what this means for your CMS In addition, Mark Peerdeman of Hippo CMS will share a practical example of this by illustrating how Hippo future-proofs its CMS, including how Hippo thinks about the future of content management and a sneak peek at the Hippo product roadmap.

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Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device. Please enjoy all our live webinars and video's made available to you on this channel!