Easy Data Science - Gaining a Competitive Advantage in Online Retail and Media

Presented by

Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science

About this talk

For online retailers and media players, performance means business. Using Data Science helps companies gain a competitive edge with respect to customer experience, IT performance, and business outcome. The question is, “how?” Join Mat Ball and Iris Lieuw for a tech talk on how SOASTA data science can give your company a competitive advantage in your market. The talk will showcase SOASTA’s data science capabilities, but will also provide a glimpse into how e-commerce and media players are using data science for the following: - Biz-Ops, combining marketing and performance analytics to maximize marketing campaigns in real-time - Efficient webpage prioritization for IT workloads and Senior Management Visibility - Getting the most accurate alerting based on your entire user event history

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The latest industry knowledge from SOASTA on digital performance management, web performance, data analytics, and leveraging end-user experience for success.