Name: Turning Digital Performance into Competitive Advantage
Start: 2016-11-09T19:00:00Z
End: 2016-11-09T19:42:23.000Z
Location: BrightTALK

The latest industry knowledge from SOASTA on digital performance management, web performance, data analytics, and leveraging end-user experience for success.

Digital disruption is creating opportunities and very real challenges for businesses large and small.  Industry leaders understand that connecting with customers through the best digital experiences is key to competing in today’s marketplace. And laying the foundations for how those connections will evolve is even more critical to creating opportunities tomorrow.  Hear from Akamai about the disruptive trends and digital innovations that will make you a customer engagement Jedi master.

Become a Force in Customer Engagement

In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.

How Better Measurement of User Outcomes Drives Quality

End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.

How to Measure The Impact Of End-To-End Website Optimization

If you're not squeezing the most value out of your campaigns, you definitely have a competitor who is.

Amazon continues to increase its online retail market share, and retailers are realizing they need to up their efforts to compete. For many retailers, part of these efforts includes stepping up their number of online promotions. But with dozens – or even hundreds – of promotions per week, it’s dangerously easy to lose touch with how campaigns are performing.

This webinar will give you the boost you need to stay ahead of your competition by covering topics such as:
- How page speed affects user engagement and conversion metrics
- What causes the most common performance issues
- How leading retailers are running, monitoring, and optimizing their campaigns
- Tools that go far beyond what Google Analytics can tell you

How Walmart Manages and Optimizes Online Promotions

Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

We’ll cover:
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science

How to Optimize your Marketing Promotions with User Data

For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

The talk will showcase SOASTA’s data science capabilities for the following outcomes:
- Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
- Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
- Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)

Boost Your Online Revenue in Real-Time

For online retailers and media players, performance means business. Using Data Science helps companies gain a competitive edge with respect to customer experience, IT performance, and business outcome. The question is, “how?”

Join Mat Ball and Iris Lieuw for a tech talk on how SOASTA data science can give your company a competitive advantage in your market.

The talk will showcase SOASTA’s data science capabilities, but will also provide a glimpse into how e-commerce and media players are using data science for the following:
– Biz-Ops, combining marketing and performance analytics to maximize marketing campaigns in real-time
– Efficient webpage prioritization for IT workloads and Senior Management Visibility
– Getting the most accurate alerting based on your entire user event history

Easy Data Science: Gaining Competitive Advantage in Online Retail & Media

In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences as well as business outcomes. We will cover:

- How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web & mobile traffic, and marketing campaigns
- The increasing importance of data science for both rapid and long-term decision-making
- How to gain a deeper understanding of your company’s performance DNA
- How to take advantage of opportunities that are unique to your site and your business

How You Can Compete Like Amazon

Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.
 
Join us at this webinar to learn:
• The different types of mobile traffic generated by browsing and apps
• How to load test your mobile web site for mobile browsers
• Why mobile apps need load testing, too, and how to create tests
 
Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.

Load Testing for Your Peak Season

In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns? 

Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns. 

In this webinar you’ll be guided through:
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science

Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.

How to Optimize Your Marketing Promotions to Maximize Revenue

In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

This fast-paced session will cover the following:
1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
2. The increasing importance of data science for both rapid and long-term decision-making.
3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.

How Can You Compete Like Amazon?

Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.

In this webinar we'll discuss:
- The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
- The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
- Key strategies and technologies to view performance from a user perspective
- How leading organizations build high-performance sites
- The steps needed to become a leader in website performance

How to Avoid the High Costs of Bad Website Performance

For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue.  Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage.  We’ll show you “how.”

Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

The talk will showcase SOASTA’s data science capabilities for the following outcomes:
The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)

Easy Data Science Part 2 - Boosting Online Revenue in Real-Time

Most organizations have internal processes to address performance problems, but they are typically reactive—occurring only after online performance has already been degraded. Relying on a defensive strategy to address performance problems can negatively impact end-users and revenue before you’re able to identify and solve the issue.

This web seminar will explain how to customize performance practices to build proactive internal testing processes. These methods will help you detect and solve performance problems before they make it into production and cost you money and customers.

You will learn how to:
- Customize your test processes using the latest performance tools
- Get ahead of issues with real-user and synthetic monitoring
- Prevent negative user experiences that impact the bottom line
- Solve performance issues proactively, before they become problems for your users

Proactive Strategies for Finding and Fixing Performance Issues

Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?

Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

Join us at this webinar to learn:
• The different types of mobile traffic generated by browsing and apps
• How to load test your mobile web site for mobile browsers
• Why mobile apps need load testing, too, and how to create tests

Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.

How to Load Test for your Mobile Peak

For online retailers and media players, performance means business. Using Data Science helps companies gain a competitive edge with respect to customer experience, IT performance, and business outcome.  The question is, “how?”

Join Mat Ball and Iris Lieuw for a tech talk on how SOASTA data science can give your company a competitive advantage in your market.

The talk will showcase SOASTA’s data science capabilities, but will also provide a glimpse into how e-commerce and media players are using data science for the following:
 - Biz-Ops, combining marketing and performance analytics to maximize marketing campaigns in real-time
 - Efficient webpage prioritization for IT workloads and Senior Management Visibility
 - Getting the most accurate alerting based on your entire user event history

Easy Data Science - Gaining a Competitive Advantage in Online Retail and Media

Your website is probably one of – if not the – primary revenue drivers in your company. But do you know what’s really happening to your visitors? If you have third party components on your site, how do you manage the risk and the ROI of the tools provided by these parties?

Join the discussion with Web Performance experts: Scott D. Lowe & Buddy Brewer, SVP of Products at SOASTA, to get a better understanding of the impact 3rd party scripts can have on your site. We will be joined by Jason Trester, CBS Interactive’s Senior Director of Site Engineering. Jason will share with the audience his experience with SOASTA and how it’s transformed their audience experience.

What You Don’t Know About 3rd Party Scripts Can Hurt You!

Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.

Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.

Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.

Turning Digital Performance into Competitive Advantage

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Turning Digital Performance into Competitive Advantage

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