Easy Data Science Part 2 - Boosting Online Revenue in Real-Time

Presented by

Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science

About this talk

For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.” Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage. The talk will showcase SOASTA’s data science capabilities for the following outcomes: The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)

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