How to Optimize Your Marketing Promotions to Maximize Revenue

Presented by

Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience

About this talk

In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns? Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns. In this webinar you’ll be guided through: - A “how-to” process for optimizing your marketing promotions through your user data - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation) - Beginning and end snapshots of success stories of SOASTA customers using data science Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.

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