How You Can Compete Like Amazon

Presented by

Dan Boutin, SOASTA VP Digital Strategy | Mat Ball, SOASTA Product Marketing Manager

About this talk

In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences as well as business outcomes. We will cover: - How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web & mobile traffic, and marketing campaigns - The increasing importance of data science for both rapid and long-term decision-making - How to gain a deeper understanding of your company’s performance DNA - How to take advantage of opportunities that are unique to your site and your business

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