How to Optimize your Marketing Promotions with User Data

Presented by

Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience

About this talk

Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns? Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns. We’ll cover: - A “how-to” process for optimizing your marketing promotions through your user data - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation) - Beginning and end snapshots of success stories of SOASTA customers using data science

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The latest industry knowledge from SOASTA on digital performance management, web performance, data analytics, and leveraging end-user experience for success.