How Walmart Manages and Optimizes Online Promotions

Presented by

Tammy Everts, SOASTA Sr. Researcher and Director | Meredith Wollman, Manager Customer Marketing Walmart.com

About this talk

If you're not squeezing the most value out of your campaigns, you definitely have a competitor who is. Amazon continues to increase its online retail market share, and retailers are realizing they need to up their efforts to compete. For many retailers, part of these efforts includes stepping up their number of online promotions. But with dozens – or even hundreds – of promotions per week, it’s dangerously easy to lose touch with how campaigns are performing. This webinar will give you the boost you need to stay ahead of your competition by covering topics such as: - How page speed affects user engagement and conversion metrics - What causes the most common performance issues - How leading retailers are running, monitoring, and optimizing their campaigns - Tools that go far beyond what Google Analytics can tell you

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