Deliver More Relevant Website Experiences by Leveraging Analytics

Presented by

Melissa Weickert, Andrew Dick, Jordan Dietriech

About this talk

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs. In this webinar, Formica will share how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners. Join this webinar and learn how to: - Develop a unified strategic plan to deliver more relevant visitor and customer experiences - Evolve your end user experiences using Coveo and Sitecore - Scale your sales efforts more effectively. - Increase personalization to provide effortless customer self-serve options

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (43)
Subscribers (4570)
As the pioneers of cloud-based AI-powered search and recommendations, we have always been driven by making the lives of our customers easier and the relationship with their customers more meaningful. Our mission is to transform your business by helping your organization to deliver more personalized experiences at scale, by ensuring that every customer, partner and employee has contextually relevant information at every touchpoint of their journey.