B2B Site Search Best Practices: Give Customers What They Need, When They Want It

Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave. That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue. Join us to learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, will share his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search. Attend this webinar and learn: - How to plan and execute a large search-enabled site on time and on budget - Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time - The efficiencies of enabling business users to manage search right from Sitecore