Personalization: Why It's So Hard to Get It Right

Presented by

Ali Hanyaloglu, Sr. Director Product Marketing at Coveo, and Ciro Greco, Director of AI at Coveo

About this talk

Most businesses know that personalizing digital experiences is important. However, by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Personalization isn’t easy, and many businesses employ generic and labor-intensive rules that don’t deliver the experiences buyers expect. In this webinar, Ciro Greco, Director of Artificial Intelligence at Coveo, and Ali Hanyaloglu, Sr. Director of Product Marketing, will talk about the challenges companies are facing with personalization today, and explore ways that they can be successful in not only overcoming these challenges, but winning against their competitors. Delivering on your customers’ expectations for effortless and personalized buying experiences is a complex endeavour - watch the webinar as our speakers explain why and cover: - Why personalization is so hard to get right - Why we should think of a more meaningful way of conceiving personalization at scale - Real examples of what actually works
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