Multichannel Marketing Attribution with Automated Machine Learning

Presented by

Colin Priest

About this talk

Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual marketing activities are working, marketing spending is a black box. On this webinar, Data Scientist Colin Priest of DataRobot explains the importance of multichannel, multi-touch attribution to accurately measure the success of your marketing efforts – and how automated machine learning offers the shortest path to success.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (23)
Subscribers (1745)
DataRobot powers the AI-driven enterprise, enabling users throughout the organization to make business decisions unmatched in simplicity, speed, and accuracy. Its revolutionary approach to automated machine learning harnesses hundreds of cutting-edge algorithms to discover and deploy the best predictive models for every situation and delivers accurate business predictions at scale.