Demographics explain basic customer information, like age, location and income. But more valuable to small business owners is studying psychographics—the goals, emotions and values that drive customers’ purchase decisions. In this video, we give an overview of psychographics and how psychographic segmentation can improve your marketing efforts.
RecordedFeb 15 20173 mins
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Allison Maslan shows you how creating just one powerful business relationship can tip the scales in your favor.
Developing a healthy network of strategic business relationships is key to growth.
During this free, on-demand webinar Allison Maslan, #1 bestselling author and CEO of a global business mentoring company, will teach you how to:
•Honor the "relationship-building code"
•Upgrade your personal brand
•Make new connections on a daily basis
•Accelerate your business growth
Dr. Dustin Burleson of Burleson Orthodontics hosts this webinar to show you how the orthodontic marketing ideas he used to grow his dentistry can be applied to any small business. He gives valuable information on how to:
•Attract new customers on Facebook and Google
•Capture data online and offline with automated follow-up
•Create lead generation content magnets
•Nurture prospects who “aren't ready”
•Keep your customers and employees delighted
The Rocket Company, Founder, Casey Graham, and COO, Michael Lukaszewski
The Rocket Company founder, Casey Graham, and COO, Michael Lukaszewski, bring you their company’s story and how they went from being in debt to making over $2 million in just a few years. They’ll share the best marketing strategies for small businesses, as well as how to gain more customers and build referral business. You’ll learn:
•How The Rocket Company grew revenue 832%
•Effective strategies for building your lead list
•How to deliver happiness to your customers
•Best practices to engage your customers for life and boost referrals
Discover how you can turn customer complaints into repeat business.
What if your angriest customers became your biggest fans?
Great customer service brings customers back to your business again… and again (along with their friends). Based on original research from more than 2,000 businesses, best-selling author and digital marketing expert Jay Baer will teach you how to get even more business from your haters in this information packed webinar.
•How you can resolve complaints on Facebook, Twitter, and more
•The top reasons that people hate on small businesses
•Pointers to upgrade your customer service for a social, digital world
Mari Smith, Social Media Consultant, Speaker, & Trainer
Find out what sets the money-makers apart from the money-wasters in this highly anticipated on-demand webinar from the global expert, Mari Smith.
A sneak preview of what we cover:
•The #1 missing component in most Facebook marketing efforts…
Get this piece right and everything else falls into place like a well-oiled machine! (So many businesses take a random approach and hope for the best. Or they try to emulate someone else’s style and it falls flat. This one section alone will be worth the entire time you spend on the webinar!)
•What types of content work best to get the biggest reach?
How can you maximize your organic (free!) reach vs. your paid reach? Are there really best times of day to post for optimal results? (You’ll find out the answers to all these questions and much more on the free webinar).
•If you build it will they come?
Many business owners put huge amounts of effort into building a gorgeous Facebook page only to hear the sound of crickets! (In this section, you’ll pick up many great tips for growing a highly engaged fan base using both organic and paid methods.)
•At least 50 percent of all Facebook page owners get this piece wrong…
And they are leaving HUGE piles of money on the table as a result. There are several studies that prove this to be true! (We can hardly wait to share the startling stats of this magic piece with you. When you implement the antidote to this “Facebook fail,” you’ll be laughing all the way to the bank!)
•Can you really sell directly on Facebook?
Is it okay to ask directly for the sale? Do you risk losing fans when you “pitch?” (You’ll learn exactly what works and what clearly does not. Some of this is basic human psychology, and you may just have several “aha moments” when you find out!)
Dale Beaumont, Founder, Business Blueprint and BRiN
Learn the processes that will keep your business running—even if you step away for a few minutes (or even days!)
What would happen if you walked away from your business for a day, a week, or a month? Chances are, everything would fall apart—unless you have the right processes in place.
During this on-demand webinar Dale Beaumont, one of the world's most successful entrepreneurs, will share some processes designed to help your business run like a machine, so you can focus on the bigger issues that need your attention.
You'll learn how to:
•Catch up and get ahead of your endless to-do list
•Create consistency and predictability in your business
•Transform your business into an income-generating asset
•Find more hours in the day to focus on what you love
Anati Zubia, Marketing Program Manager, Infusionsoft
If you could increase sales without generating a single lead, would you do it?
All you have to do is watch this free on-demand webinar to discover how.
Anati Zubia shares new ways to grow your business using a secret weapon: the customers you already have.
•Relationship-building tactics that drive repeat business
•Keys to position yourself as the #1 choice when it's time to buy
•Ways to up-sell, cross-sell, and re-sell existing customers
•How to ask for (and get) customer reviews and referrals
Discover why 95 percent of businesses never exceed $1 million in sales—and how the other 5 percent of companies do it.
Amanda Holmes, CEO of Chet Holmes International, presents strategies to help double your sales in this free on-demand webinar.
•Help creating a sales message that get 9x more impact
•Three practical strategies to get in front of target customers
•Effective follow-up tactics (80 percent of sales aren't made right away)
•Copy-and-paste emails, sales scripts, and templates you can use today
If you're ready to change the direction of your business, watch now.
Kerwin Rae, Owner & Founder, Business Mastery International
Is it time to make a change in your business?
Back by popular demand, the engaging Kerwin Rae will share his 18 fast-growth tips for small business in this webinar.
Learn how these key changes in your thinking and your actions can produce the results you want, faster.
•Five stages of fast growth
•Four ingredients of performance
•Four keys to fast growth productivity
•Five pillars of fast growth
If you're ready to change the direction of your business, watch now.
Carey Ballard, Director of Content Marketing, Infusionsoft
A solid content marketing strategy can help create a more enjoyable experience for you and your buyers.
Join Carey Ballard, Director of Content Marketing at Infusionsoft, for this on-demand webinar to learn the most effective content marketing tactics for small business.
•What makes content marketing so effective?
•Top content marketing trends
•Interactive exercises to practice content marketing
•How to create a basic content marketing plan
•Free, online tools to help you get started
Harness the power of content marketing in your small business. Watch now.
In this on-demand webinar Christine Gallagher shows you:
•How to build a super engaged community of ideal clients and buyers
•Exactly what makes up a highly effective lead capture system
•The hottest “lead magnets” that are working best right now
Darnyelle Jervey, CEO, Incredible One Enterprises, LLC
In this webinar, Darnyelle Jervey reveals how to:
•Get found in the marketplace
•Stand out from your competition
•Make a difference in your community
•Build a brand your target audience can’t resist
This is your chance to take your place in the market and get the exposure you’ll need to stand out from your competition.
Richie Norton, Founder & CEO, Global Consulting Circle
You’ll walk away from this on-demand training with actionable techniques to help your business:
•Crush the fear that’s blocking you from the results you want
•Overcome procrastination in four easy-to-follow steps
•Implement a fast and effective method to get to achieve the sales goals you crave
Would you like to get unstuck and automate your business?
Are you tired of the long hours, hard work, and not reaching the people you want to reach?
In this webinar, Noah St. John shows you:
•The secret to tripling sales after people get on your list
•The five-step formula for an irresistible lead magnet
•The five-steps to build a six-figure business machine
Jared Kimball, Manager of Marketing Programs, Infusionsoft
Do you ever wonder:
•What to say that will make leads take action?
•How to structure your content so it converts?
Join us for this on-demand webinar as small business growth expert and copywriting master Jared Kimball shows you how to write copy that attracts customers and makes you money.
What you will learn in this webinar:
•Common advertising and marketing myths that small businesses fall for
•Three ways to innovate your business so you stand out in any crowded marketplace
•A five-step framework to attract your ideal customer's around the clock
If you're ready to discover how to create copy that’s going to get real results for your business, watch today.
When it comes to return on your marketing dollar, there's nothing more effective than video.
Are you using this powerful tool in your business?
Join video marketing strategist Phil Nottingham of Wistia during this on-demand webinar to learn how you can use video to drive profits in your business.
After attending this webinar you'll know how to:
•Leverage technology to drive leads and make business relationships more human
•Use the three advantages video offers for small business over any other type of media
•Create videos from your office without hiring an expensive professional or agency
•Start using YouTube, Facebook, and your own website for video marketing to maximize revenue
Don't miss out on the profit potential of video marketing. Watch now.
Join Infusionsoft and Animoto during this on-demand webinar for a crash course in video marketing for small business professionals.
Whether you're new to video or want to optimize your current strategy, you'll get useful information from the experts in this engaging, 60-minute webinar.
•Why video matters now more than ever
•"Getting started" tips for non-video professionals
•Seven video types your customers want to see
•Examples of highly effective video content
•Where to distribute video for the greatest impact
Join the video marketing revolution. Watch now.
Get real, actionable advice (including “inside-the-software” screen shots) on how Infusionsoft can help you get and keep customers.
Discover how to:
•Maximize Infusionsoft—with step-by-step instructions
•Avoid common mistakes in setting up campaigns
•Improve videos, offers, and social ads to increase conversion
•[BONUS!] Get six free implementation guides for the tactics you’ll learn
In this free on-demand webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of “The Ultimate Game Plan.”
You’ll learn how to:
•Make more sales by sending fewer emails...
•Send emails with purpose—moving prospects from one stage to the next way faster
•Build a proven, three-step follow-up series designed to doubles sales
Christa Trantham, Business Manager, Coach Blueprint
•How to use the “Client/Customer Matrix” to get 5x the results
•Six magic words to get more referrals
•How to stand out when talking to potential customers
•What chocolate (yes, chocolate!) can do for your business
•...and more than we can fit in this space!
Unlike other software companies, we are solely focused on small business. We accelerate small business growth with technology, sales and marketing strategy, and a community of industry leaders, business owners, coaches, and consultants. Our powerful, integrated sales and marketing software solution combines CRM, marketing automation, e-commerce, and payments solutions with a vibrant marketplace of apps, integrations and partners.