Optimizing customer journeys with the American Automobile Association (AAA)

Presented by

Terry Chegwin, AAA & Andrew Smith, BlueVenn

About this talk

Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management. Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels. You will learn: •The fundamentals of the BlueVenn closed-loop marketing methodology •The importance of a Single Customer View for AAA •How AAA can build and coordinate complex, multi-tiered campaigns •How AAA look to move their members through customer journeys based on their behavior

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.