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Optimizing customer journeys with the American Automobile Association (AAA)

Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.

You will learn:

•The fundamentals of the BlueVenn closed-loop marketing methodology
•The importance of a Single Customer View for AAA
•How AAA can build and coordinate complex, multi-tiered campaigns
•How AAA look to move their members through customer journeys based on their behavior
Recorded Oct 18 2016 40 mins
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Presented by
Terry Chegwin, AAA & Andrew Smith, BlueVenn
Presentation preview: Optimizing customer journeys with the American Automobile Association (AAA)

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    Terry Chegwin, AAA & Andrew Smith, BlueVenn
    Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

    Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.

    You will learn:

    •The fundamentals of the BlueVenn closed-loop marketing methodology
    •The importance of a Single Customer View for AAA
    •How AAA can build and coordinate complex, multi-tiered campaigns
    •How AAA look to move their members through customer journeys based on their behavior
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Live webinars for marketers on SCV, analytics & real-time marketing
BlueVenn provide customer analytics, Single Customer View and customer journey technology solutions to marketers at 400 organizations across the globe. Using a 'closed-loop' marketing methodology we empower marketers to intelligently converse with their customers and run regular educational webinars on topics such as Single Customer View, Personalization, Real-time Marketing, Customer Analytics and Customer Journey planning.

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  • Title: Optimizing customer journeys with the American Automobile Association (AAA)
  • Live at: Oct 18 2016 5:00 pm
  • Presented by: Terry Chegwin, AAA & Andrew Smith, BlueVenn
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