Cross-Journey Optimization

Presented by

Jim Kelly, Principal Consultant at BlueVenn

About this talk

A deeper understanding of the customer journey is changing the way organizations engage with their customers, meaning brands who adopt customer journey optimization strategies are reaping the benefits. The problem is, each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for engagement, tracking this behavior and making use of the data can seem like an insurmountable challenge. As marketers, we need to move past the old metrics and campaigns that have no relevance in the new age of the customer and look at new ways to monitor cost, measure response, attribute impact and improve communications. In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.