Know your customers better than they know themselves

Presented by

Jemma Hardyman, BlueVenn Consultant

About this talk

Consumers are statistics, customers are people. Gone are the days of mass marketing. Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world. BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into: - Modern marketing foundations and how they can be used - Using a data-driven approach to build brand loyalty and increase revenue - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences - Knowing the difference between ‘real-time’ and ‘right-time’

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.