Marketing Transformation in 2017 :: Driving change in your organization
This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.
As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.
Register for this webinar if you are a marketer and any of the below applies to you:
•I am championing a transformation in my organization
•I am looking to invest in new technology
•We are undergoing a marketing or digital transformation
RecordedFeb 8 201742 mins
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Matt Dimond, Consultant at BlueVenn and Eddy Swindell, Co-Founder & CRO at Fresh Relevance
By analyzing data from a range of sources, a Customer Data Platform (CDP) gives marketers unique insights into the transactions and behaviors of consumers. This insight then gives marketers the ability to build customer journeys and marketing campaigns with content personalized to each customer’s intent and needs.
This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.
Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.
In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
Chief Revenue Officer at Intent Data, Ed Marsh & Solutions Consultant at BlueVenn, Gabrielle Schneider
The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!
•To apply Intent Data to B2B marketing strategies
•To supercharge your retargeting and advertising strategy using Intent Data
•The different types of Intent Data and why they’re important
•Intent Data fits into your scoring models
When you generate 4 prospects that fundamentally look the same (the same job function, same company size and industry) how do you prioritize who to put your sales efforts into? In this session, Anthony Botibol, VP Marketing at leading and award-winning CDP vendor BlueVenn, will show how a CDP can derive real business value by helping to ensure that your sales and marketing teams focus on prospects that have the biggest chance to spend big and how to ensure you don’t waste time on “tyre kickers”. Anthony will showcase the example of a simple model that B2B organizations can utilise through the power of a CDP, and how one organization achieved a 30% increase in profits by simply changing the data that feeds their marketing campaigns.
Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.
By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.
In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison
Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.
BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.
•The different segments of CDP vendor
•CDP market trends, dynamics and growth
•Defining ‘Core’ and ‘Adjacent’ CDP capabilities
•How different segments of CDP stack up in terms of capability
•What type of CDP your company needs
Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.
In this webinar, we’ll take you through the core elements of what makes a Customer Data Platform and why your organization might need it.
Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.
In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.
PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US
Our recent research report found that CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals and more than x3 likely to deliver personalized content based on visitor behavior!
In this webinar we’ll delve into more results from the survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
For marketers to truly understand their customers and become omnichannel they need a continuous flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.
In this session we will take you through the design for a continuous data flow which is born out of the feedback from over 100 marketing leaders and CMOs across the world. We’ll then look at some of the transformational ROI statements from marketers that have put a continuous data flow into action.
Andrew Campbell, Martech Director at Home Agency & Linus Gregoriadis, Director at London Research
Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.
This webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.
Report authors Andrew Campbell and Linus Gregoriadis unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?
In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.
You will learn:
•What you should consider in order to prepare your data before using it for predictive analytics
•How using predictive analytics can benefit your business
•The different ways you can use predictive strategies
Questions to ask:
1)Do you use predictive models in your marketing campaigns?
2)If yes, how effective are you finding predictive analytics?
3)What question would you like to post to the presenter Matt?
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
(1) How to unify data and the process data must go through
(2) The benefits and gains seen from a Single Customer View
(3) Evolution of the marketing database and rise of Customer Data Platforms.
Grab your notepad and pen and join us for this monster of a session!
Questions to ask:
1) Do you have a CDP, Single Customer View or Data Warehouse?
2) If yes, is it owned by marketing or IT?
3) What question would you like to post to the presenter Jim?
Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.
In this webinar we'll take you through some groundbreaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.
In this webinar, you’ll learn:
- The vital need to create the "Golden Record"
- New KPIs such as "Customer Intention”
- The mechanism for Microsegmentation
- Principles of Cross Journey Communication
- How to optimize Customer Journeys
Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.
Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.
In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.
BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.
During this webinar, you will learn:
- How Subaru used a closed loop marketing methodology to revolutionize the customer experience
- The importance of relevance in a marketing eco system
- How personalization helped increase purchase interest by a third
How do we deliver highly consistent and relevant multi-channel experiences for our customers?
How do Customer Data Platforms optimize multi-channel marketing?
In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.
This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
customer insight and optimize campaign performance through a Single Customer View of offline and online data.
With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?
For example, do you understand how a Customer Data Platform (CDP) uses a Single Customer View? Do you know how a CDP benefits from a layer of multi-channel campaign management? How best to manage complex customer journeys - and make the most effective and efficient use of your customer data?
During this webinar, Matt Dimond, Consultant at BlueVenn, helps you cut through the noise to highlight how to enhance your customers relationships, by understanding which operational approaches best enable the convergence between technology and rich, personalized customer interactions.
You will learn:
- Which emerging digital marketing trends are vital for competitive advantage
- How to build sustainable and profitable customer relationships
- Achieve rapid actionable insight to understand and analyze customer behavior
- How to champion marketing change in your organization and avoid internal operational pitfalls
David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant
Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.
While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.
During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
Customer Data Platforms and Multi-Channel Marketing
BlueVenn is the first and only Customer Data Platform with fully integrated Multi-Channel Marketing Automation, providing the marketing teams at over 400 organizations worldwide with access to a 360 view of their data, predictive analytics and multi-channel marketing automation. We run regular educational webinars on topics such as Single Customer View, Personalization, Real-time Marketing, Customer Analytics, Multi-Channel Marketing.