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Top 5 Tips for Data Marketing Maturity

‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
Recorded Feb 22 2017 35 mins
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Presented by
Pedro Rego, Consultant, BlueVenn
Presentation preview: Top 5 Tips for Data Marketing Maturity

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Customer Data Platforms and Multi-Channel Marketing
BlueVenn is the first and only Customer Data Platform with fully integrated Multi-Channel Marketing Automation, providing the marketing teams at over 400 organizations worldwide with access to a 360 view of their data, predictive analytics and multi-channel marketing automation. We run regular educational webinars on topics such as Single Customer View, Personalization, Real-time Marketing, Customer Analytics, Multi-Channel Marketing.

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  • Title: Top 5 Tips for Data Marketing Maturity
  • Live at: Feb 22 2017 3:00 pm
  • Presented by: Pedro Rego, Consultant, BlueVenn
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