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Customer Journey Optimization: Following in the steps of your customers

Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

You will learn:

•New ways to monitor cost
•Measure response
•Attribute impact
•Improve communications
Recorded May 24 2017 41 mins
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Presented by
Jim Kelly, Principal Consultant at BlueVenn
Presentation preview: Customer Journey Optimization: Following in the steps of your customers

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    Questions to ask:

    1) Do you have a CDP, Single Customer View or Data Warehouse?
    2) If yes, is it owned by marketing or IT?
    3) What question would you like to post to the presenter Jim?
Customer Data Platform and Omnichannel Marketing Hub
BlueVenn provides marketers with all the data management, analytics, predictive insight and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. More than 400 brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solutions to improve the results of their cross-sell, up-sell, retention and acquisition efforts. BlueVenn has five offices, located across the US, UK and France.

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  • Title: Customer Journey Optimization: Following in the steps of your customers
  • Live at: May 24 2017 2:00 pm
  • Presented by: Jim Kelly, Principal Consultant at BlueVenn
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