Making GDPR's 'big ideas' work for you and your data

Presented by

Alexandra Leonidou, Senior Associate, Foot Anstey

About this talk

The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data. The GDPR is due to kick in from May 2018 and whilst you may have heard about impending fines and risks to your use of customer data we have teamed up with Alexandra Leonidou, Privacy and Data Protection expert at leading Law Firm Foot Anstey to provide insight into the positive changes that you can bring about through the enforced changes. This Webinar is aimed at Marketing Professionals that want to: 1) Know how to comply with GDPR in practical terms. 2) Find out how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.

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