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Single Customer View: Mythical beast or reality?

This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
Recorded Jun 8 2017 45 mins
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Presented by
Jim Kelly, Principal Consultant at BlueVenn
Presentation preview: Single Customer View: Mythical beast or reality?

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    By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

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    Les spécialistes du marketing nagent dans une mer d’acronymes et le jargon technique est parfois incompréhensible.
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  • 5 critical elements to transform the customer experience Recorded: May 19 2020 30 mins
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    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Next-best action to super-charge the customer journey Recorded: May 19 2020 36 mins
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    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
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    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • The Seven Stages of Customer Data Excellence Recorded: May 19 2020 33 mins
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    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Best Practice: Using Intent Data to Identify, Personalize and Orchestrate Recorded: Mar 25 2020 32 mins
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    Discover how:

    •To apply Intent Data to B2B marketing strategies
    •To supercharge your retargeting and advertising strategy using Intent Data
    •The different types of Intent Data and why they’re important
    •Intent Data fits into your scoring models
Customer Data Platform and Omnichannel Marketing Hub
Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.

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  • Presented by: Jim Kelly, Principal Consultant at BlueVenn
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