Single Customer View: Mythical beast or reality?

Presented by

Jim Kelly, Principal Consultant at BlueVenn

About this talk

This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization. Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.