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CDPs and Multi-Channel Campaign Management: a Match Made in Heaven

Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.

While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.

During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
Recorded Oct 12 2017 60 mins
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Presented by
David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant
Presentation preview: CDPs and Multi-Channel Campaign Management: a Match Made in Heaven

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Customer Data Platform and Omnichannel Marketing Hub
BlueVenn provides marketers with all the data management, analytics, predictive insight and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. More than 400 brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solutions to improve the results of their cross-sell, up-sell, retention and acquisition efforts. BlueVenn has five offices, located across the US, UK and France.

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  • Title: CDPs and Multi-Channel Campaign Management: a Match Made in Heaven
  • Live at: Oct 12 2017 2:00 pm
  • Presented by: David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant
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