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Harnessing the power of a Customer Data Platform to grow digital subscriptions

Our recent research report found that CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals and more than x3 likely to deliver personalized content based on visitor behavior!

In this webinar we’ll delve into more results from the survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
Recorded Jul 17 2019 34 mins
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Presented by
Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US
Presentation preview: Harnessing the power of a Customer Data Platform to grow digital subscriptions

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  • Channel
  • Channel profile
  • What is a Customer Data Platform (CDP)? And how does it benefit marketers? Nov 26 2020 3:00 pm UTC 45 mins
    BlueVenn & AWE
    A CDP is a marketing-owned platform that gathers together customer data from all marketing systems, and the company as a whole, into a persistent, trustworthy ‘golden record’ of individuals’ preferences and interactions with your brand. Its built-in customer analytics allow marketers to quickly and easily discover usable customer insights, segment customers and orchestrate targeted, multi-channel marketing campaigns, without requiring assistance from IT or third-party data professionals to do so. In this session, we’ll explain how a CDP fits into the marketing technology stack, how it differs from a CRM, DMP and Data Warehouse, and why using a CDP will make a brand 2.5x more likely to outperform its marketing goals than its competitors without one.
  • Customer segmentation: key models every successful marketer is using Nov 18 2020 3:00 pm UTC 45 mins
    Matt Dimond, Consultant at BlueVenn
    By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

    We will cover:

    - Key segmentation models every marketing team should be using
    - Which models work best for certain campaigns
    - Customer segmentation best practices
    - The importance of blending first and third party data for audience selection
  • CDP, DMP, RCU... Comment y voir plus clair? Nov 11 2020 2:00 pm UTC 24 mins
    Ghislain GRIDEL, Directeur Conseil Data & CRM, et Marjolaine HOCHART, Responsable Data Management chez Avanci
    Les spécialistes du marketing nagent dans une mer d’acronymes et le jargon technique est parfois incompréhensible.
    Pour construire une stratégie relationnelle sans couture, avez-vous besoin d'une Customer Data Platform (CDP), d'un Référentiel Client Unique (RCU), d'une Data Management Platform (DMP) - ou des trois ?

    Dans ce webinar, Ghislain GRIDEL, Directeur Conseil Data & CRM, et Marjolaine HOCHART, Responsable Data Management chez Avanci, vous guideront à travers ces eaux troubles afin que vous puissiez définir votre stratégie de marketing relationnel en 2020.

    *This webinar is being delivered by BlueVenn's French partner, Avanci
  • 5 reasons multi-channel marketers need a CDP Recorded: Oct 28 2020 29 mins
    Gabrielle Schneider, Consultant at BlueVenn
    We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries.

    You will learn:

    - The types of organizations that benefit most from a CDP
    - Examples of common issues a CDP solves
    - Why not all CDPs are the same & what to look out for
    - Which features your industry is most likely to benefit from
    - How to kick-start your CDP project
  • Step by step guide to an effective omnichannel marketing approach Recorded: Sep 30 2020 36 mins
    Jim Kelly, Principal Consultant at BlueVenn
    Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult.

    In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.
  • Critical factors to consider before building or buying a CDP Recorded: Aug 26 2020 60 mins
    Consultant at BlueVenn, Gabrielle Schneider
    In 2019 a survey of 194 organizations found marketers to be 2.5X more successful in achieving multi-channel personalization goals with a Customer Data Platform (CDP). By unifying data from across the business into a trustworthy 360˚ Single Customer View the CDP benefits all data-driven decisions and campaigns. Move forward to a turbulent 2020, amidst challenging business conditions and tight marketing budgets, marketers know they need to consider a CDP investment to provide efficiencies and a competitive advantage, but the decision to build versus buy must be addressed.

    BlueVenn and InfiniteIQ Consulting will provide first hand advice and a balanced discussion about the pros and cons to build or buy a CDP to help marketing leaders fully consider their business case and time-to-market requirements.
  • Underpinning your personalisation strategy with a Customer Data Platform Recorded: Jun 24 2020 58 mins
    Matt Dimond, Consultant at BlueVenn and Eddy Swindell, Co-Founder & CRO at Fresh Relevance
    By analyzing data from a range of sources, a Customer Data Platform (CDP) gives marketers unique insights into the transactions and behaviors of consumers. This insight then gives marketers the ability to build customer journeys and marketing campaigns with content personalized to each customer’s intent and needs.

    This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.
  • What is Identity Resolution & how does it enable true omnichannel marketing? Recorded: May 27 2020 29 mins
    Matt Dimond, Consultant at BlueVenn
    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

    In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
  • Closed Loop Marketing: Optimizing the flow of customer data across your business Recorded: May 19 2020 36 mins
    Paula Keogh, Enterprise Sales Manager, BlueVenn | Matt Dimond, Solution Consultant, BlueVenn
    For marketers to truly understand their customers and create omnichannel customer experiences they need a continuous flow of accurate and trustworthy customer data, transactions and behaviors flowing through their marketing technology ecosystem. From data storage and accessibility to marketing segmentation, CRM, customer services, execution of marketing messages and acting on responses and conversions, you need 'Closed Loop Marketing'.

    In this session we will take you through the schematics for Closed Loop Marketing and a continuous data flow that has been constructed from the feedback of over 100 marketing leaders and CMOs across the world, and look at the role of CDPs, analytics and marketing automation to put this into action.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Top 10 Customer Data Platform FAQs Answered Recorded: May 19 2020 44 mins
    Jim Kelly, Principal Consultant | Matt Dimond, Solutions Consultant | Gabrielle Schneider, Solutions Consultant, at BlueVenn
    How does a CDP improve data quality? Can our data warehouse provide the same business benefits? How does Master Data Management compare to a Customer Data Platform? These are just a few of the top 10 Customer Data Platform FAQs our panel of experts will be answering in this 30 minute session.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • 5 critical elements to transform the customer experience Recorded: May 19 2020 30 mins
    Lisa Flanagan, VP Sales (Europe), BlueVenn Jim Kelly, Principal Consultant, BlueVenn
    Customer experience is increasingly determining the success or failure of the physical store, with consumers demanding personalized experiences at every stage of the customer journey. To succeed, marketers need to move out of their comfort zone to influence company-wide culture, develop new customer-centric processes, and work with IT to rebuild technology and data foundations that may have been broken for a long time. In this workshop we’ll take you through proven methodology that bold marketers can follow to make their customer data strategy meet the sky-high cross-channel expectations of the modern consumer, with a focus on 5 key elements: data, technology, culture, processes and people.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Next-best action to super-charge the customer journey Recorded: May 19 2020 36 mins
    Jim Kelly, Principal Consultant, BlueVenn
    What if you knew, when a customer walked into your store, visited your website or contacted your call centre, what they were going to do next? Wouldn’t that make it easier to present them with the perfect offer, on the perfect channel, at the perfect time to secure a sale? In this session, find out why this appealing concept of engaging the customer in-the-moment is no longer a fantasy. Find out how the capabilities of a Customer Data Platform, marketing automation and machine learning can help you to anticipate your customer’s next actions in time to give them the best possible brand experience.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Improve the effectiveness of your campaigns with 'CDP-powered email marketing' Recorded: May 19 2020 34 mins
    Matt Dimond, Solutions Consultant at BlueVenn
    What can CDP-powered email marketing offer that email marketing platforms don’t? Matt Dimond, Solutions Consultant for BlueVenn, will delve into common issues that marketers face when attempting to personalize email offers and content at scale. We'll be talking segmentation, analytics, predictive modeling, and how to use these CDP capabilities for improved email marketing and cross-channel effectiveness - and the benefit of having all these capabilities inside one marketing toolkit.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • The Seven Stages of Customer Data Excellence Recorded: May 19 2020 33 mins
    Anthony Botibol, VP Marketing, BlueVenn
    A lack of access to unified customer data, and the inability to use that data to gain accurate insights, is a huge issue for B2C marketing leaders who need to make agile decisions and be reactive to market conditions. In this session, we will take you through a new Seven Stage Customer Data Excellence Model, developed by leading marketing advisors, and which can be used as a strategic framework for building a world-class marketing data ecosystem for improvements across personalization, cross-channel marketing, attribution, acquisition, cross-sell and up-sell initiatives.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Best Practice: Using Intent Data to Identify, Personalize and Orchestrate Recorded: Mar 25 2020 32 mins
    Chief Revenue Officer at Intent Data, Ed Marsh & Solutions Consultant at BlueVenn, Gabrielle Schneider
    The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!

    Discover how:

    •To apply Intent Data to B2B marketing strategies
    •To supercharge your retargeting and advertising strategy using Intent Data
    •The different types of Intent Data and why they’re important
    •Intent Data fits into your scoring models
  • Creating Marketing and Sales Alignment with a Customer Data Platform Recorded: Mar 11 2020 42 mins
    Anthony Botibol, VP Marketing at BlueVenn
    When you generate 4 prospects that fundamentally look the same (the same job function, same company size and industry) how do you prioritize who to put your sales efforts into? In this session, Anthony Botibol, VP Marketing at leading and award-winning CDP vendor BlueVenn, will show how a CDP can derive real business value by helping to ensure that your sales and marketing teams focus on prospects that have the biggest chance to spend big and how to ensure you don’t waste time on “tyre kickers”. Anthony will showcase the example of a simple model that B2B organizations can utilise through the power of a CDP, and how one organization achieved a 30% increase in profits by simply changing the data that feeds their marketing campaigns.
  • Top 5 Customer Data Platform use cases for multi-channel retailers Recorded: Feb 26 2020 51 mins
    Jim Kelly, Principal Consultant at BlueVenn
    Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.

    By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.

    In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
  • Benchmarking CDPs to fuel better insights, personalization and compliance Recorded: Jan 23 2020 49 mins
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • A Marketer's Introduction to Customer Data Platforms Recorded: Dec 4 2019 32 mins
    Jim Kelly, Principal Consultant at BlueVenn
    Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.

    In this webinar, we’ll take you through the core elements of what makes a Customer Data Platform and why your organization might need it.
  • 5 Critical Elements of a Customer Data Transformation Recorded: Aug 7 2019 46 mins
    Jim Kelly, Principal Consultant at BlueVenn
    Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

    In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

    PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
Customer Data Platform and Omnichannel Marketing Hub
BlueVenn provides marketers with all the data management, analytics, predictive insight and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. More than 400 brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solutions to improve the results of their cross-sell, up-sell, retention and acquisition efforts. BlueVenn has five offices, located across the US, UK and France.

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  • Title: Harnessing the power of a Customer Data Platform to grow digital subscriptions
  • Live at: Jul 17 2019 3:00 pm
  • Presented by: Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US
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