Benchmarking CDPs to fuel better insights, personalization and compliance

Presented by

CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison

About this talk

Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role. BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs. Webinar Agenda •The different segments of CDP vendor •CDP market trends, dynamics and growth •Defining ‘Core’ and ‘Adjacent’ CDP capabilities •How different segments of CDP stack up in terms of capability •What type of CDP your company needs
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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.