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What is Identity Resolution & how does it enable true omnichannel marketing?

Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
Recorded May 27 2020 29 mins
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Presented by
Matt Dimond, Consultant at BlueVenn
Presentation preview: What is Identity Resolution & how does it enable true omnichannel marketing?

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    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

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Customer Data Platform and Omnichannel Marketing Hub
BlueVenn provides marketers with all the data management, analytics, predictive insight and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. More than 400 brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solutions to improve the results of their cross-sell, up-sell, retention and acquisition efforts. BlueVenn has five offices, located across the US, UK and France.

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  • Live at: May 27 2020 2:00 pm
  • Presented by: Matt Dimond, Consultant at BlueVenn
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