A lack of access to unified customer data, and the inability to use that data to gain accurate insights, is a huge issue for B2C marketing leaders who need to make agile decisions and be reactive to market conditions. In this session, we will take you through a new Seven Stage Customer Data Excellence Model, developed by leading marketing advisors, and which can be used as a strategic framework for building a world-class marketing data ecosystem for improvements across personalization, cross-channel marketing, attribution, acquisition, cross-sell and up-sell initiatives.
*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join