What if you knew, when a customer walked into your store, visited your website or contacted your call centre, what they were going to do next? Wouldn’t that make it easier to present them with the perfect offer, on the perfect channel, at the perfect time to secure a sale? In this session, find out why this appealing concept of engaging the customer in-the-moment is no longer a fantasy. Find out how the capabilities of a Customer Data Platform, marketing automation and machine learning can help you to anticipate your customer’s next actions in time to give them the best possible brand experience.
*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join