5 critical elements to transform the customer experience

Presented by

Lisa Flanagan, VP Sales (Europe), BlueVenn Jim Kelly, Principal Consultant, BlueVenn

About this talk

Customer experience is increasingly determining the success or failure of the physical store, with consumers demanding personalized experiences at every stage of the customer journey. To succeed, marketers need to move out of their comfort zone to influence company-wide culture, develop new customer-centric processes, and work with IT to rebuild technology and data foundations that may have been broken for a long time. In this workshop we’ll take you through proven methodology that bold marketers can follow to make their customer data strategy meet the sky-high cross-channel expectations of the modern consumer, with a focus on 5 key elements: data, technology, culture, processes and people. *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.