Top 10 Customer Data Platform FAQs Answered

Presented by

Jim Kelly, Principal Consultant | Matt Dimond, Solutions Consultant | Gabrielle Schneider, Solutions Consultant, at BlueVenn

About this talk

How does a CDP improve data quality? Can our data warehouse provide the same business benefits? How does Master Data Management compare to a Customer Data Platform? These are just a few of the top 10 Customer Data Platform FAQs our panel of experts will be answering in this 30 minute session. *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.