For marketers to truly understand their customers and create omnichannel customer experiences they need a continuous flow of accurate and trustworthy customer data, transactions and behaviors flowing through their marketing technology ecosystem. From data storage and accessibility to marketing segmentation, CRM, customer services, execution of marketing messages and acting on responses and conversions, you need 'Closed Loop Marketing'.
In this session we will take you through the schematics for Closed Loop Marketing and a continuous data flow that has been constructed from the feedback of over 100 marketing leaders and CMOs across the world, and look at the role of CDPs, analytics and marketing automation to put this into action.
*This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join