Critical factors to consider before building or buying a CDP

Presented by

Consultant at BlueVenn, Gabrielle Schneider

About this talk

In 2019 a survey of 194 organizations found marketers to be 2.5X more successful in achieving multi-channel personalization goals with a Customer Data Platform (CDP). By unifying data from across the business into a trustworthy 360˚ Single Customer View the CDP benefits all data-driven decisions and campaigns. Move forward to a turbulent 2020, amidst challenging business conditions and tight marketing budgets, marketers know they need to consider a CDP investment to provide efficiencies and a competitive advantage, but the decision to build versus buy must be addressed. BlueVenn and InfiniteIQ Consulting will provide first hand advice and a balanced discussion about the pros and cons to build or buy a CDP to help marketing leaders fully consider their business case and time-to-market requirements.

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.