5 reasons multi-channel marketers need a CDP

Presented by

Gabrielle Schneider, Consultant at BlueVenn

About this talk

We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries. You will learn: - The types of organizations that benefit most from a CDP - Examples of common issues a CDP solves - Why not all CDPs are the same & what to look out for - Which features your industry is most likely to benefit from - How to kick-start your CDP project

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.