Research Findings: Omnichannel Marketing Excellence

Presented by

Anthony Botibol, BlueVenn & Linus Gregoriadis, London Research & Andrew Campbell, The Home Agency

About this talk

With brands typically reporting increased digital engagement amid the Covid pandemic, it is more important than ever that marketing activities are as coordinated as possible across channels. This webinar will focus on the key findings from a new Omnichannel Marketing Excellence report produced by London Research in partnership with BlueVenn. Report authors Andrew Campbell and Linus Gregoriadis will outline some of the key insights and recommendations from the study, covering: •Why omnichannel marketing is becoming more important •Core capabilities across outbound marketing, inbound marketing, owned media and cross-channel orchestration •Technology and data requirements •The growing role of customer data platforms

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.