Rise of the hybrid consumer: How to adapt to changing consumer behaviors in 2021

Presented by

Gabrielle Schneider, Consultant at BlueVenn

About this talk

Hybrid shopping has now taken centre stage with 55% of shoppers expecting to dramatically change the way they shop, but the majority (58%) of marketers worry they won't adjust in time and three in five (62%) of marketers fear losing regular customers to online channels. Join this webinar as we run through the results of a December 2020 survey of 4000+ consumers and 500+ retailer marketers to understand how consumers are becoming more multi-channel than ever before, and solutions for ensuring that your data, technology, processes and culture can adapt to the rise of the hybrid consumer in 2021 and beyond. This webinar is for marketers working in the retail industry. You will learn: i. How to promote both in-store and online purchases with our omnichannel customer journey template (that you can use tomorrow)! ii. What our survey results suggest regarding buying trends for 2021 iii. How a CDP can help you to understand the past, present and future buying behavior of your customers, so you can adapt your strategy to match their requirements and preferences iv. Examples of winning tactics brands are using to adapt to the ‘new normal’

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.