With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.
CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.
In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.