Using segmentation to find and model your best customers

Presented by

Jim Kelly, Upland BlueVenn + Paul Ernst and Dan Shea, Allant Group

About this talk

In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale. A Customer Data Platform (CDP) offers sophisticated segmentation possibilities to allow for rich acquisition and propensity modeling, ensuring better results for your marketing campaigns. Watch this webinar with Allant Group where we’ll be sharing the benefits of using a CDP for segmentation. In this session we’ll be bringing you: - Tips on how to create traditional, sociodemographic segments - Ways to use microsegments to deliver hyper-personalized experiences - How to analyze responses to gain insights to identify your best customers, refine your personalization strategy, and advance your analysis abilities

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Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.